About This Course

There have never been clearer strategies and more enabling tools to help individuals create and sell high-margin information products and services online. In this course, you will learn what a funnel strategy is, how to craft your own products, and what tools you can use to quickly and easily begin selling online.

What You Will Learn

  • Funnel Strategy

    Learn the fundamentals of funnel strategy including the Ideal Customer, the Value Frame, the Value Ladder, and Funnel Architecture.

  • Funnel Design

    Learn how to use front-end offers to get buyers to pay to be on your list, and how to use a graduated series of upsells to increase engagement and average customer value.

  • Funnel Tech

    Learning the low-cost, easy-to-use tools that can empower anyone to build high-performing sales funnels that run automatically while you sleep.

Is This Course For You?

There is expertise in all of us. As we'll cover in this course, today's clear strategies and low-cost tools can help you create your own Expert Knowledge Product business!

  • You want to start an online business with modest initial investment.

  • You want to create your own blue ocean in the middle of a competitive red ocean.

  • You want to add new revenue streams to an existing business and increase average customer value.

Meet Jeff Letson

Featured Expert

After nearly 20 years in sales and marketing leadership in software-as-a-service companies, Jeff created Revenue Refinery, a coaching and consulting business that helps individuals and small businesses turn their expertise into online products and services. In addition to his professional achievements, Jeff also holds an MBA from the Ross School of Business at The University of Michigan.

Meet Revenue Refinery

Featured Company

Revenue Refinery is a marketing consultancy focused on helping solopreneurs, entrepreneurs, and small businesses transform marketing from their biggest frustration and barrier to their greatest lever for growth. As our name implies, we find clear paths to marketing-driven revenue that are manageable and scalable for your business.

Course curriculum

  • 1

    Course Introduction

    • Welcome to the Course

    • Course Overview
  • 2

    Expert Funnels

    • The Epiphany Moment

    • Funnel Strategy Foundations
  • 3

    Funnel Strategy: David's Math Tutoring Service

    • Funnel Strategy Example: David's Math Tutoring Business
  • 4

    Funnel Design: Amy's Artful Contracts

    • Review of Amy's ClickFunnel Design
  • 5

    Funnel Building: ClickFunnels

    • Funnel-Building Tech Roadmap
  • 6

    Special Offer

    • Free Strategy Session for creating your expert knowledge products!
  • 7

    Next Steps

    • Final Thoughts